RESEARCH BRANDING CREATIVE DIRECTION PACKAGING INTERIOR RESEARCH BRANDING CREATIVE DIRECTION PACKAGING INTERIOR
A restaurant
from here and
there.
TOFU
TOFU is a canton restaurant in Girona.
The goal of the commission was to create a reference brand with extensive experience
that is capable of producing food that represents the richness of China, healthy and delicious. The main objective was to consolidate the brand under the concept of second home because TOFU is an integrative space where you could spend the day, with a personal treatment, specialized in any dietary restriction and thought to be visited continuously because it always makes you feel welcome.
The goal of the commission was to create a reference brand with extensive experience
that is capable of producing food that represents the richness of China, healthy and delicious. The main objective was to consolidate the brand under the concept of second home because TOFU is an integrative space where you could spend the day, with a personal treatment, specialized in any dietary restriction and thought to be visited continuously because it always makes you feel welcome.
The challenge was to break with all easter assumptions of what Chinese culture is and destigmatize the food and typical restaurants to build a brand that elevates and explores the full potential of the culture, not just what we know now but all that has ever been. China is the origin of all Asian cultures.
